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Advertising

Koleston Naturals Die-cut Billboard

Cream Global

Koleston Naturals, a hair colorant product, wanted to target females aged 25-40 who were health and beauty conscious and also enjoyed spending time outdoors, for walking, sports, or just to be as close to nature as possible.

Koleston's objective was to showcase the aesthetically appealing aspects of the product in terms of pure colour, whilst reassuring consumers about its "natural" quality. The idea was to use nature itself as a backdrop to achieve this communication goal... - Cream Global

Art

Paintings by Tyson Anthony

Portfolio | Interview with PICDIT

Color Studies by Stephanie Halmos

Portfolio

Broken Roads

Hi-vis Potholes

Newspress

Potholes on Britain’s roads could be much easier to spot in future, thanks to a design idea created by students in Italy.

The initiative was uncovered by road maintenance campaign website, Potholes.co.uk, as it continues its efforts to improve the state of the UK’s roads.

Domenico Diego and Cristina Corradini have designed the “Street Safe Initiative,” which comprises a brightly-coloured layer of asphalt a few inches beneath the surface of the road, which becomes visible when the road surface breaks up, making potholes easier to see and avoid.

The unique design will be trialled later this year in Rho, a small town close to Milan, to determine if the project is viable and cost effective, after which Diego plans to market the product across Europe.

Milan Polytechnic student Diego said: “We have compared the road surface to the human skin - when we are wounded, we start to bleed. So our idea is to put a layer of yellow asphalt beneath the tarmac, which appears and creates a high chromatic contrast that is visible from a distance. - Newspress